click the image below to play Catherine D´Ignazio led a small group of researchers into the streets of Cambridge to perform the corporate command "Rollover." Corporate Commands A Training Video Commissioned by the Institute for Infinitely Small Things In April of 2005, I was commissioned by the Institute of Infinitely Small Things to produce a video that could be used to train their novice members on the recognition, documentation, and re-enactment of corporate commands in an urban environment. Wearing white lab coats with the Institute´s trademark infinity logo on their backs, the institute embarks on intrepid expeditions into the wilds of Boston Massachusetts to research and literally perform advertising slogans in the form of the imperative (for example, "just do it").

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