Mike Hall Video

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home > works > written > As Seen on TV

As Seen on TV

the spoon-feeding of a world view through public media

"Clearly, there is a huge amount of money being invested in media these days, and behind it all is corporate advertising, that force which attempts to lure our attention away from all other aspects of our real lives. Riding on the coattails of these immersive media techniques are the campaigns for political office, which employ the same methods to sell ideology as are used to promote corn flakes and carbonated beverages. This is disturbing because advertisers have used subliminal messaging, without a hint of irony, to manipulate consumers’ opinions and behaviors for many decades now. Given the tools at the disposal of media producers currently, these tendencies could easily seep into political advertising, and ultimately, elections may hinge on the savvy use of technological media, rather than on the convictions and intellectual substance of any candidate seeking election."

In this age of media immediacy, events from around the world cascade over our TV screens and computer monitors with crystal clarity and with negligible delay.  Televised sporting events in particular are productions of amazing complexity, involving dozens of camera operators, sound engineers, and computer programmers, whose efforts are perfectly synchronized in real time.  Everything from virtual first down lines drawn on football fields to digital simulations of tennis ball trajectories are generated instantaneously.  Most recently, I’ve noticed the presence of “green-screen” technology to display ads behind home plate during baseball games, which are only visible to television audiences.  Those who have been born after the start of the third millennium will take all of these enhancements for granted as they grow older, not only because of their ubiquity, but also because of their calculated appeal to the eye and the mind.

 

Clearly, there is a huge amount of money being invested in media these days, and behind it all is corporate advertising, that force which attempts to lure our attention away from all other aspects of our real lives.  Riding on the coattails of these immersive media techniques are the campaigns for political office, which employ the same methods to sell ideology as are used to promote corn flakes and carbonated beverages.  This is disturbing because advertisers have used subliminal messaging, without a hint of irony, to manipulate consumers’ opinions and behaviors for many decades now.  Given the tools at the disposal of media producers currently, these tendencies could easily seep into political advertising, and ultimately, elections may hinge on the savvy use of technological media, rather than on the convictions and intellectual substance of any candidate seeking election.

 

The economics of media production, even today, are blurring the line between journalism and government.  Evidence of this could be seen in the mainstream coverage of the Republican National Convention in August; the events of which were portrayed as having exclusive entitlement to our attention -- or so I’ve been told.  I don’t have first-hand information about the coverage of the convention, because between August 31st and September 2nd, I and about 1200 people were detained in a concentration-camp style facility on one of the Hudson River piers, charged with minor violations but denied the basic amenities of fresh food, water, and air.  I was videotaping at the time of my arrest, as a producer of a documentary about the demonstrations in the city during the convention.  Many independent journalists and media representatives were captured as well, and in most cases their equipment and documentary evidence were confiscated by police.

 

I do not mention this to evoke a sympathetic reaction, because I consider our arrests and detainments to be of some historical significance.  As a journalist, this was a once-in-a-lifetime opportunity to observe an abuse of power firsthand, and as an icebreaker at cocktail parties, the story can’t be beat.  However, it seems to me that the prisoners in the cages of Pier 57 should have been given the same media coverage as the conventioneers on the floor of Madison Square Garden.  I believe that political prisoners are just as interesting as political petitioners, and that the same technological devices could have been used during our own convention of repression, including computer-generated overlays that tick off the seconds of confinement and chart the course of shackled violators through the labyrinthine tombs of central booking.  In the gallery, pundits could debate the relative merits of each arrest and attempt to gauge the mood of the detainees on the grime-ridden floor of that former bus depot.

 

My suggestion is facetious of course, but the question I’m asking is: where are the cameras when we need them the most?  Unfortunately, many are still in police custody.  The local mainstream media appears to be everywhere at once, but it’s actually only where the holders of NYPD press credentials are allowed to go.  This amounts to government control of the press, and it must be stopped before we let the subliminal overpower the sublime.


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